TedX – Come to your senses

My TedX talk “Come to your senses, get in touch with the world of finance (again)” is online


Too bad you cannot smell the ‘historical’ scents Aromajockey Jorg distributed through the theatre (the scent of money and of the stock exchange):




In a world where less and less people use cash, are we disconnecting with the world of finance? Professor Inger Leemans, Professor of Cultural History at Vrije Universiteit Amsterdam and director of ACCESS (the Amsterdam Center for Emotion and Sensory Studies), transports us back to 17th century Amsterdam to understand why it’s important to look back and to reconnect with the markets and learn from the past. Her research group collaborates with partners from heritage institutes, industry and creative industries. In the project In Search of Scents Lost the VU collaborates with the fragrance industry and heritage institutes to reconstruct lost smell heritage: can we reconstruct the smells of the past – and what happens when we do? They investigate the impact and effectiveness of smell on museum visitors and other audiences. As a member of the National Research Council for Cultural Heritage Leemans helps to set Dutch and European research agenda for tangible and intangible heritage. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.